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Social Media Helps Boost U.S. Pork Grilling Seminars in Mexico

Published: Thursday, April 8th, 2021

Prominent Mexico City chef Agustin Baradacco recently conducted a series of U.S. pork grilling seminars, sharing recipe ideas and hosting tasting sessions as part of USMEF’s ongoing Pork Truck Tour.

Funded by the USDA Market Access Program (MAP), National Pork Board and Iowa Soybean Association, Pork Truck activities in Puebla, Mexico City and Aguascalientes, the seminars were also coordinated with commercial partners in each city.

Social media played a major role in each workshop, which were broadcast and livestreamed for remote audiences.

A seminar held in partnership with Prime Foods targeting young consumers featured a contest for those who posted U.S. pork recipes on Facebook. The class was broadcast on the Facebook pages of USMEF and retailer Carnicerias Diablo.

A video from the activity can be seen here.

Baradacco led a similar seminar with Carnes Ideal, a distributor to Mexico’s hotel, restaurant and institutional (HRI) sector. Baradacco showed participants how to prepare U.S. pulled pork and pork back ribs in barbecue sauce. This grilling workshop was livestreamed on Facebook.

A video from that activity can be seen here.

U.S. pork was promoted during a series of grilling workshops in Mexico that included online options for remote audiences