USMEF is accepting applications for its 2018 Branded Products Promotion Program for U.S. companies interested in receiving matching funds to promote their branded products in foreign markets. The program provides financial assistance to small (less than 500 employees), for-profit companies or U.S. agricultural cooperatives that own a commodity brand, provided that products promoted under the program must contain at least 50 percent U.S. red meat.
The 2018 Branded Products Promotion Program runs through Dec. 31. Applications can be submitted throughout the year and will be accepted based on program qualifications and available funds.
Branded Products Promotion Program funds can be used to offset up to 50 percent of certain costs in support of export development activities in international markets in the following three areas:
- Trade shows and fairs: including select U.S. domestic trade shows with large international attendance;
- Retail and foodservice promotions: including demonstrations, point of sale materials, signs and displays; and
- Seminars: including materials, translation of company literature, interpreters, set-up costs, room rental and presentation production.