Branded Products Promotion Program

Weekly Statistics

Consider the USMEF Branded Products Promotion Program.

The USMEF Branded Products Promotion Program provides up to 50% matching funds for eligible expenses to companies that wish to promote their products in international markets. USMEF is accepting applications for its branded promotion program for U.S. companies to promote their red meat products. To qualify, companies must be “small,” having 500 or fewer employees, or be a cooperative or association.

The USMEF fiscal year is January 1 through December 31, and applications will be accepted as long as funds are available during this time. These funds can be used to conduct the following activities:

Trade Shows & Exhibits

  • Booth fees and displays
  • Shipment of materials
  • Promotional/educational materials used at the show
  • Overseas travel expenses for one company representative
  • Demonstrators and translators

In-Store Promotions

  • POS materials
  • Cooking demonstrations
  • Shipment of materials
  • Demonstration staff
Female USMEF representatives offer food samples to visitors


  • Room rental
  • Setup costs
  • Educational materials
  • Interpreter
Companies do not have to be members of USMEF to participate in the program. A 5 percent administrative fee is charged on funds awarded and there is a $100 application fee, which is returned if no funds are awarded.

Branded Resources & Application

Approved Trade Shows

For more information on Branded Program details, please email Jessica Strutzel or call her at (303) 623-6328.