USMEF Program Connects Importer/Distributors to End-users in Peru, Chile

Two recent events in Lima, Peru, and Santiago, Chile, attracted 13 importer/distributors and more than 275 restaurant owners, purchasing managers and chefs interested in learning how U.S. red meat can improve their profitability. Called US Meat Connect, the program was developed to connect and introduce importer/distributors to potential foodservice buyers of U.S red meat in both markets. Importer/distributors staffed booths and had opportunities to display product.

USMEF also provided two operational presentations at each event for foodservice and 12 separate tasting sessions that promoted U.S. beef and pork in a variety of local dishes.

 See a slide presentation of the events in Lima and Santiago

 At the Lima event, USMEF also included a special pork station promoting roasted U.S. pork loin. USMEF has conducted research and worked with distributors in Lima to position U.S. pork loin as an alternative to roasted chicken commonly used in a traditional Peruvian dish.

 Funding for the events was provided by the Beef Checkoff Program and the National Pork Board.