USMEF in the News
Montana/Washington TV News Report Highlights U.S. Beef in Paris
USMEF was recently contacted by reporter Bradley Warren, a reporter with KHQ-TV – an NBC affiliate covering western Montana and eastern Washington. Warren was assigned to travel to Paris to preview the upcoming Olympics and he was looking to highlight success stories for products exported to France from the KHQ coverage area – including high-quality beef.
USMEF connected Warren with Lara Messie of Giraudi International and Giraudi Meats, an importer and distributor of U.S. beef that also features and promotes U.S. beef in its restaurants. Messie explains that despite significant obstacles, U.S. beef is enjoyed in high-end dining establishments in Paris and featured by some butchers and retailers.
Watch the segment HERE.
Agri-Pulse: USMEF, NPPC Address Obstacles for U.S. Pork in South Africa
USMEF VP of Economic Analysis Erin Borror and Africa Representative Matt Copeland recently discussed opportunities for U.S. pork in South Africa with Agri-Pulse reporter Noah Wicks. However, Borror and Copeland but emphasized that the South African market will only live up to its potential if longstanding trade barriers for U.S. pork are eliminated.
The article also features comments from Maria Zieba, VP of government affairs for the National Pork Producers Council, who says stronger mechanisms are needed to enforce compliance with the African Growth and Opportunity Act (AGOA), which is set to expire in 2025.
Read the article HERE.
Coverage of USMEF at Cattle Industry Summer Business Meeting
While participating in the Cattle Industry Summer Business Meeting in San Diego, USMEF President and CEO Dan Halstrom conducted interviews with several reporters in attendance, including Meghan Grebner of Brownfield Ag News and Ron Hays of Radio Oklahoma Ag Network. They discussed the latest red meat export results and how checkoff investments are utilized to expand global demand for U.S. beef, pork and lamb. Listen to the segments below:
Wisconsin Beef Council Member Shares Experience in Korea and Japan on Midwest Farm Weekly
Brady Klatt, a cattle producer and beef industry leader who serves on the Wisconsin Beef Council, traveled to South Korea and Japan earlier this year as part of the USMEF Beef Leadership Team. Klatt recapped his experience in these key export markets in an interview with Millaine Wells, who anchors Midwest Farm Weekly.
Watch the segment HERE.
Halstrom Discusses May Export Results on Agriculture of America
USMEF President and CEO Dan Halstrom joined Agriculture of America host Jesse Allen for a discussion of the May export results for U.S. beef, pork and lamb. He also offered highlights from the Cattle Industry Summer Business Meeting in San Diego.
Listen to the segment HERE.
USMEF Examines Philippine Pork Market in National Hog Farmer
In a guest column for National Hog Farmer magazine, USMEF discusses the Philippines’ decision to extend tariff rate reductions on imported pork for another four years, while also examining the competitive landscape in this growing but challenging market.
Read the article HERE.
Coverage of USMEF’s Concerns about East/Gulf Coast Port Labor Contract Talks
USMEF President and CEO Dan Halstrom recently commented on the breakdown in contract talks between the International Longshoremen’s Association and terminal operators at East and Gulf Coast ports. The current contract expires Sept. 30 and Halstrom says a work stoppage would great impact U.S. meat exporters and all of U.S. agriculture. See coverage from:
U.S. Farm Report Highlights Surging Ag Exports to Mexico
In its Agriculture Around the World segment, U.S. Farm Report focused on Mexico’s emergence as the leading destination for U.S. agricultural exports. Anchor Tyne Morgan explained that surging red meat shipments are a contributing factor. She spoke with USMEF President and CEO Dan Halstrom, who was in Mexico City for USMEF’s inaugural Red Meat Symposium.
Watch the segment HERE.
RFD-TV Feature Story on U.S. Beef Training Sessions in the Middle East
RFD-TV offered coverage of U.S. beef training sessions in the Middle East, which were conducted by USMEF Corporate Chef German Navarrete. He explains that trainings were held in the United Arab Emirates, Bahrain, Kuwait and Saudi Arabia. The workshop in Saudi Arabia offered a rare opportunity to educate male and female culinary students together.
Watch the segment HERE.
Erin Borror Featured on U.S. Farm Report Pork Industry Panel
At the recent World Pork Expo in Des Moines, USMEF Vice President of Economic Analysis Erin Borror joined an industry panel hosted by U.S. Farm Report to discuss economic factors that will affect the pork market in the second half of 2024.
Watch the panel discussion HERE.
Dan Halstrom Joins RFD-TV from Mexico City Symposium
While in Mexico City for the U.S. Red Meat Symposium, USMEF President and CEO Dan Halstrom was featured live on RFD-TV to discuss the event and recap the April export results.
Watch the segment HERE.
Dan Halstrom on Agri-Pulse Open Mic
USMEF President and CEO Dan Halstrom recently joined Agri-Pulse Open Mic Host Jeff Nalley for a discussion of several factors impacting global meat trade and international demand for U.S. pork and beef. They also discuss the current state of the 2024 Farm Bill negotiations and the important role export market development funding plays in expanding the global presence of U.S. red meat.
Listen to the segment HERE.
John Hinners Provides Pork Trade Update on Iowa Agribusiness Radio Network
At the World Pork Expo in Des Moines, USMEF Senior VP of Industry Relations John Hinners joined broadcaster Riley Smith of Iowa Agribusiness Radio Network to discuss the importance of international demand for U.S. pork. Hinners also offered observations from recent visits to South Korea and Japan.
Listen to the segment HERE.
AgDay on Robust April Pork Exports
AgDay Anchor Clinton Griffiths recently recapped the strong April performance for U.S. pork exports, which included record-large shipments to Mexico. The segment features comments from USMEF President and CEO Dan Halstrom.
Watch HERE.
Agriculture of America: Halstrom Talks April Exports, Recaps Spring Conference
USMEF President and CEO Dan Halstrom recently joined Agriculture of America Host Jesse Allen for a live discussion of the April export results for U.S. pork, beef and lamb. Halstrom also recapped highlights from the USMEF Spring Conference in Kansas City. He was interviewed while in Mexico City for the inaugural U.S. Red Meat Symposium and offers a brief preview of the event.
Listen to the segment HERE.
AgDay Update on Colombia’s Beef Restrictions with USMEF’s Homero Recio
Reporter Michelle Rook provided AgDay viewers with an update on Colombia’s restrictions on U.S. beef, featuring comments from USMEF Latin America Representative Homero Recio.
Colombia has suspended exports from nine U.S. states impacted by highly pathogenic avian influenza in lactating dairy cows. But Recio explains that the U.S. industry is working to overcome this trade barrier and meet the needs of Colombian customers.
Watch the segment HERE.
Coverage of the USMEF Spring Conference in Kansas City
The USMEF Spring Conference in Kansas City drew strong attendance from the ag media and generated excellent coverage. USMEF thanks the National Corn Growers Association for its sponsorship of the conference media room, which helped make this possible.
Examples of on-site coverage include:
Rural Radio Network:
AgDay TV:
Host Tyne Morgan speaks with USMEF Chair Randy Spronk
Dan Halstrom comments on H5N1 situation and trade implications
U.S. Farm Report:
USMEF Chair Randy Spronk: International demand fuels industry optimism
Meat+Poultry Magazine:
Digital Media Editor Ryan McCarthy details USMEF consumer trends panel
Coverage of closing session panel on marketing underutilized cuts
Brownfield Ag News:
Reporter Carah Hart speaks with Dan Halstrom on RAPP funding allocations
Guest speaker Randy Blach, CEO of CattleFax, discuss the state of the U.S. cattle herd
USDA Foreign Agricultural Service Administrator Daniel Whitley addresses the conference
DTN/Progressive Farmer:
Ag Policy Editor Chris Clayton details RAPP funding and other issues from opening general session
Illinois Farm Bureau/RFD Radio
Illinois Farm Bureau publication FarmWeek Now on CattleFax CEO Randy Blach's address
John Hinners Discusses Emerging Markets on Missouri Corn’s CornTalk Segment
John Hinners, USMEF senior vice president of industry relations, joined Micheal Clements, host of CornTalk, for a discussion of how USMEF works to develop and expand emerging markets for U.S. red meat. They also discussed highlights from the USMEF Spring Conference in Kansas City. CornTalk is a weekly news feature provided by the Missouri Corn Merchandising Council and the Missouri Corn Growers Association.
Listen to the segment HERE.
Oklahoma Farm Report: Dan Halstrom on Maximizing Beef Carcass Value
USMEF President and CEO Dan Halstrom was recently featured on the Oklahoma Farm Report’s “Beef Buzz” segment, discussing how exports of underutilized beef cuts and variety meat help maximize the value of every beef carcass. Halstrom was interviewed by KC Shepherd, director of farm and ranch programming, and the segment was anchored by Ron Hays, senior director of farm programming.
Listen to the segment HERE.
AgDay Speaks with Dan Halstrom on USDA Regional Agricultural Promotion Program Allocations
Following USDA’s announcement of funding allocations under the Regional Agricultural Promotion Program, AgDay featured comments on the program from U.S. Agriculture Secretary Tom Vilsack and USMEF President and CEO Dan Halstrom.
Watch the segment HERE.
Coverage of the USMEF Beef Leadership Team in Korea, Japan
Fifteen beef industry leaders from 10 states recently traveled to South Korea and Japan to study market conditions, meet with consumers and buyers, and participate in U.S. beef promotions. More details on the Beef Leadership Team’s activities are available from the USMEF Export Newsline.
The group conducted numerous media interviews while in Korea and Japan. Examples of news coverage include:
National Pork Board Details Broad-Based Growth for U.S. Pork Exports on RFD-TV
On RFD-TV’s Market Day Report, National Pork Board Manager of International Market Development Kelli Wicks cites diversification as the key to U.S. pork export growth in the first quarter of 2024. While shipments to leading market Mexico are on a record pace, Wicks notes that exports also increased significantly year-over-year to South Korea, Colombia, Central America, Australia and New Zealand.
Watch the segment HERE.
FarmWeek Now Recaps First Quarter Beef Exports with Dan Halstrom
Rhiannon Branch of FarmWeek Now, an Illinois Farm Bureau publication, recently interviewed USMEF President and CEO Dan Halstrom about the first quarter 2024 export result and his outlook for the remainder of the year.
Read the article HERE.
RFD-TV Segment on USMEF’s Work with Home Meal Replacement Sector
RFD-TV’s Market Day Report recently featured interviews with USMEF President and CEO Dan Halstrom and Asia Pacific VP Jihae Yang on the rapidly growing popularity of home meal replacement (HMR) items. They discuss USMEF’s efforts to work with HMR companies to develop value-added dishes and concepts utilizing U.S. pork and beef.
Watch the segment HERE.
