Matt Copeland Discusses Export Opportunities in Africa with Feedstuffs
USMEF Africa Representative Matt Copeland joins Feedstuffs editor Andy Vance for an extensive discussion of export growth opportunities. Copeland is based in Durban, South Africa, but covers a wide range of Sub-Saharan markets. He outlines marketing strategies designed to introduce U.S. red meat to more consumers in Africa, as well as some of the obstacles that must be overcome in order to grow the market.
Hear the interview online.