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Lunar New Year Festival in Vietnam Features U.S. Pork with Rice Cakes

Published: Apr 09, 2021

USMEF shared the taste of U.S. pork with hundreds of young professionals in Vietnam at the Round Sticky Rice Cake Festival, a celebration of the Vietnamese Lunar New Year organized in partnership with the Saigon Tourist Hospitality College.

Funded by the National Pork Board, USMEF’s goal was to engage students in the hospitality industry and highlight U.S. pork, which was used as the main ingredient in dishes served during the festival in Ho Chi Minh City.

In Vietnam, the celebration is formally referred to as “Tet,” a shortened Vietnamese reference to the "Festival of the First Morning of the First Day.”

More than 400 people attended the Rice Cake Festival, which was livestreamed and shared on the college’s Facebook page. More than 8,000 users viewed the livestream. A recording of the livestream can be seen

The Round Sticky Rice Cake Festival in Ho Chi Minh City featured U.S. pork as the main ingredient in rice cakes