Differentiating U.S. Red Meat in Colombian Butcher Shops

One of the most impressive comeback stories for U.S. red meat exports is the rebound in demand in Colombia, where

BEFORE The audits help Colombian butcher shops improve their handling, merchandising and sales of high-quality U.S. red meat. Nine importers with more than 80 points of sale have joined the training program, so far.AFTER

“USMEF is challenging these butchers to 'up their game' so they have an appealing shop with well-presented product and ultimately, increased sales of U.S. pork and beef,” says Mason. “We already have a waiting list of additional importers and shops who want to join the program.”