Video Highlights of U.S. Beef Delegation in Japan and Korea

USMEF recently reported on a team of beef producers from Texas, Oklahoma and Colorado that joined USMEF in Japan and Korea to get a better understanding of the two largest value markets for U.S. beef exports. A video presentation of the team’s trip can be viewed HERE.

As seen in the video, the delegation – which included members of the Cattlemen’s Beef Board, the Texas Beef Council and the Colorado Beef Council – participated in promotional activities organized by USMEF, visited cold storage facilities packed with U.S. beef products and toured retail outlets to see how U.S. beef is presented and sold to consumers.

The team views examples of how U.S. beef is merchandised in Japanese supermarkets