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USMEF Highlights Importance of Beef Variety Meat Exports on AgDay

Record-breaking U.S. beef exports were a hot topic at the Cattle Industry Summer Business Meeting in Reno. At a session highlighting checkoff-funded efforts to expand beef demand, USMEF Senior Director of Marketing Programs Scott Reynolds detailed how international demand for specific beef variety meat items helps add value to U.S. cattle.

See coverage of Reynolds’s presentation on AgDay.