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U.S. Pork’s Competitive Edge Displayed at Food and Hotel Malaysia

Published: Mar 03, 2020

Visitors to the USMEF booth at Food and Hotel Malaysia learn about the advantages and attributes of U.S. pork

A video detailing how a popular Malaysian restaurant chain prepares and serves U.S. pork patties, bacon, sausage and ribs was the highlight of USMEF’s efforts at the Food and Hotel Malaysia trade show. Funded by the USDA Market Access Program and the National Pork Board, the activity in Kuala Lumpur included expanded booth space where U.S. pork videos were shown and USMEF members were able to meet with importers and traders.

The showcased video, which features managers and chefs at “Three Little Pigs and the Big Bad Wolf” restaurants offering reasons why they prefer U.S. pork over competitors’ pork, can be seen

Importers met with USMEF member exporters and discussed new business opportunities at the biennial show in Kuala Lumpur

Malaysia's pork/pork variety meat imports totaled 20,500 metric tons in 2019, valued at $60.5 million. While these totals were lower than the previous year, Malaysia's pork imports have expanded significantly in recent years, roughly doubling between 2013 and 2018. Germany and Spain are the main suppliers, though Malaysia also imports pork from other EU member states as well as Canada, China, Australia, Singapore and Vietnam.