USMEF staff designed a special delivery box for a major distributor of U.S. beef in Peru, to promote U.S. red meat and boost sales during the COVID-19 pandemic.
Funded by the Beef Checkoff Program, the project was an important step for Oregon Foods toward building an e-commerce platform that includes sales of various cuts of U.S. beef. Along with supplying major retail supermarket chains, Oregon Foods also operates four boutique meat shops in Lima.
“The company wanted to strengthen its delivery service because general food delivery apps are not allowed to operate in Peru during the quarantine,” said Jessica Julca, USMEF representative in South America. “A big part of making the delivery service a success was presenting the products in an attractive package.”
Earlier this month, Oregon Foods completed implementation of its e-commerce program, allowing the company to better handle clients’ orders and payments. The online site has a user-friendly design and, with USMEF’s guidance, features a special section dedicated to U.S. beef.