Growing demand for food delivery in South Korea led USMEF to team with a five-star hotel in Seoul on a food delivery program that promotes U.S. pork and beef.
Funded by the National Pork Board and the Texas Beef Council, the “JW Safe Meal to Go” campaign is being coordinated with the JW Marriott Dongdaemu Square in Seoul. With USMEF’s assistance, Tabolo 24, the hotel’s popular restaurant, developed a special delivery menu featuring U.S. pork spareribs and pork belly and U.S. beef short ribs.
“Koreans have turned to food delivery during these COVID-19 ‘stay-at-home’ times and foodservice provided at hotels is seeing huge losses. This was a good opportunity for to partner with JW Marriott to develop additional business,” said Jihae Yang, USMEF director in Korea. “We see it as an opportunity for USMEF to reach more consumers with innovative U.S. pork and beef dishes.”
The campaign, which is expected to run through the middle of June, is available for pick-up, express delivery service and through Baemin Riders, Korea’s largest delivery mobile app. The promotion is being advertised online and through social media posts by popular bloggers.