Social Media Helps Boost U.S. Pork Grilling Seminars in Mexico

Prominent Mexico City chef Agustin Baradacco recently conducted a series of U.S. pork grilling seminars, sharing recipe ideas and hosting tasting sessions as part of USMEF’s ongoing Pork Truck Tour.

Funded by the USDA Market Access Program (MAP), National Pork Board and Iowa Soybean Association, Pork Truck activities in Puebla, Mexico City and Aguascalientes, the seminars were also coordinated with commercial partners in each city.

Social media played a major role in each workshop, which were broadcast and livestreamed for remote audiences.

A seminar held in partnership with Prime Foods targeting young consumers featured a contest for those who posted U.S. pork recipes on Facebook. The class was broadcast on the Facebook pages of USMEF and retailer Carnicerias Diablo.

A video from the activity can be seen

U.S. pork was promoted during a series of grilling workshops in Mexico that included online options for remote audiences