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Social Media Campaigns Promote U.S. Pork Consumption in Mexico

USMEF-Mexico conducted several social media campaigns in April and May to promote U.S. pork during the coronavirus pandemic by sharing information with consumers about cooking various cuts at home.

For Mother’s Day, USMEF partnered with The U.S. Meat Factory on a campaign featuring five Mexican chefs who cooked special U.S. pork dishes for five mothers who are considered social media influencers in the country. Smoked U.S. pork belly, pork loin with vegetables, barbecued pork ribs, pork belly with Vietnamese sauce and pork sirloin with vegetables were the five dishes prepared. During individual online sessions, the influencer moms shared their experiences with U.S. pork and explained the product’s attributes and advantages.

USMEF also teamed up with Gourmet de Mexico, a popular gastronomic magazine in the country, on an Instagram Live event about U.S. pork cuts, how to purchase them and ideas for cooking. USMEF Chef German Navarrete and the magazine’s chief editor led the live webcast, which included interaction with audience members who asked questions about food safety and pork production. The video was available for 24 hours and attracted more than 3,000 followers.

“The Challenge of the 5 Ingredients” was the name of a campaign in which USMEF published creative video recipes with Kiwilimon, a social media channel in Mexico. U.S. pork belly and ham were among the recipes shared, which can be seen here.

USMEF promoted U.S. pork with a Mother’s Day campaign that shared five creative recipes via social media influencers