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Red Meat Trade Draws Strong Interest at Farm Broadcasting Event

On Nov. 14, newly elected USMEF Chair Cevin Jones participated in the National Association of Farm Broadcasting’s (NAFB) annual Trade Talk event in Kansas City. Jones, a cattle feeder from Eden, Idaho, was interviewed by many of the radio and television reporters in attendance, including several live radio segments, on topics such as the new U.S.-Japan trade agreement, the U.S.-Mexico-Canada Agreement, ongoing trade talks with China and the prospects for U.S. pork, beef and lamb exports in the coming year.

“This was my second NAFB Trade Talk, and I see why it is such a beneficial event for USMEF and the red meat industry,” Jones said. “So much of the news media coverage on trade focuses only on the setbacks and barriers, but farm broadcasters really take the time to understand where the U.S. is making progress and they help convey the importance of red meat exports to farmers and ranchers throughout the country.”

Jones was joined at the event by USMEF Vice President of Communications Joe Schuele.

At NAFB Trade Talk, USMEF Chair Cevin Jones (upper photo, right) is interviewed by farm broadcaster Steve Bridge of WFMB Radio in Springfield, Ill., and (lower photo) discusses key trade issues with Ted McKinney, USDA under secretary for trade and foreign agricultural affairs

At NAFB Trade Talk, USMEF Chair Cevin Jones (upper photo, right) is interviewed by farm broadcaster Steve Bridge of WFMB Radio in Springfield, Ill., and (lower photo) discusses key trade issues with Ted McKinney, USDA under secretary for trade and foreign agricultural affairs