Polish Chefs Promote U.S. Beef at Virtual Horeca Krakow Show

Turning to well-known Polish chefs to explain the quality advantages of U.S. beef, USMEF partnered with the USDA Foreign Agricultural Service (FAS) office in Warsaw to produce promotional and educational videos for Horeca Krakow, one of the biggest foodservice shows in Central Europe.

Because of COVID restrictions, the recent show was conducted virtually. With funding by the Beef Checkoff Program, USMEF adapted its traditional approach, having chefs focus on U.S. beef cuts that are well-suited for the Polish market and filming a series of cooking demonstrations.

The videos can be seen by visiting the Horeca Krakow

Chef Jaroslaw Uscinski, a past president of the Polish Chefs and Pastry Chefs Association, prepares U.S. beef for a Horeca Krakow video