New Sandwich Campaign Promotes U.S. Pork in South Korea

A two-month campaign launched by one of South Korea’s largest sandwich chains is showcasing pulled pork and increasing overall usage of U.S. pork.

With funding from the National Pork Board, the United Soybean Board (USB), the USDA Market Access Program (MAP) and the Agricultural Trade Promotion Program (ATP), USMEF is teaming with Subway-Korea to promote the “K-BBQ” sandwich, a pulled pork sandwich featuring U.S. pork and a special Korean-style barbecue sauce developed by the chain. The new sandwich was launched in September and will be available in 406 Subway stores across the country until the end of October.

One of the television commercials promoting the K-BBQ sandwich can be seen

A campaign by Subway in South Korea highlights a new pulled pork sandwich