With major holidays coming up and greater consumer interest in thicker cuts and grilling in Japan, USMEF kicked off separate three-month nationwide promotions on April 1 to boost sales for U.S. pork and beef. Both campaigns are supported by campaign stickers, point of sale materials, consumer contests and giveaways, original recipes, and website and social media promotions.
USMEF brought back the successful the “American Pork Eat at Home” campaign that originated during the pandemic in 2020 and 2021. Funded by the National Pork Board, United Soybean Board, Nebraska Soybean Board and Iowa Corn Promotion Board, the campaign runs through the end of June at more than 7,000 retail outlets.
The nationwide campaign for U.S. beef also kicked off on April 1 with an emphasis on alternative cuts suitable for grilling. Electric grill pans and U.S. beef tote bags are among the contest prizes.
Funded by the Beef Checkoff Program, Texas Beef Council, Texas Beef Promotion & Research Council, Montana Beef Council, Iowa Corn Promotion Board and Nebraska Corn Board, 1,026 retail outlets are participating in the U.S. beef campaign.