‘Eat at Home’ Campaign Encourages Japanese Shoppers to Choose U.S. Pork

Emphasizing the flavor and versatility of thick-cut U.S. pork at a time when more Japanese consumers are cooking their own meals, USMEF launched an “Eat at Home” campaign this month that will run through July and is expected to include more than 2,000 retail stores.

Funded by the National Pork Board (NPB) and the United Soybean Board (USB), the project promoting U.S. pork loin steak, butt and tenderloin has its own website, which can be viewed

USMEF’s ‘Eat at Home’ campaign in Japan is promoting thick-cut U.S. pork by including recipe cards and information about different cooking methods for loin, butt, tenderloin and other cuts