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E-Commerce Food Fair Showcases U.S. Pork, Beef in Hong Kong

Continuing its work to help U.S. red meat suppliers improve online sales and e- commerce promotions, USMEF joined a marketing campaign in Hong Kong launched by the USDA Agricultural Trade Office (ATO) titled, “The E- commerce Food Fair.”

Funded by the National Pork Board and the Beef Checkoff Program, the April activity was designed to improve the presence of U.S. pork and beef on HKTV Mall, Hong Kong’s largest 24-hour online shopping mall.

Participation in the bi-weekly “Fair” included a web banner, special pages and advertisements. USMEF provided cooking videos for the site that highlighted U.S. pork and beef.

Improving the online presence of U.S. pork and beef was the goal of USMEF’s participation in the E-commerce Food Fair, which included promotions on HKTV Mall, Hong Kong’s largest online shopping platform.

Starting last year, USMEF has regularly collaborated with several U.S. red meat suppliers to improve their presence on HKTV’s shopping platform in terms of items, product source, product endorsement and retail labeling. The site currently showcases more than 30 U.S. red meat items, ranging from U.S. pork bone-in shoulder and boneless loin, as well as U.S. beef steaks and hot-pot cuts.

Improving the online presence of U.S. pork and beef was the goal of USMEF’s participation in the E-commerce Food Fair, which included promotions on HKTV Mall, Hong Kong’s largest online shopping platform