Recognizing the growing trend toward convenience dining among consumers in South Korea, USMEF launched an online and social media campaign focused on U.S. processed pork products.
Funded by the USDA Market Access Program (MAP) and the National Pork Board, the “U.S. Processed Pork Digital Showcase” includes a series of videos that promote bacon, ham, sausage, ribs and pulled pork.
The videos explain the time saved by serving the “ready to heat” or “ready to eat” processed pork products.
One of the videos in the series can be seen here.
“The U.S. pork brands that are promoted in the showcase are still somewhat unfamiliar to the Korean foodservice sector and some of the U.S. processed items were imported for the first time for the recording of this video series,” said Jihae Yang, USMEF director in South Korea. “Consumption changes in Korea have been helping foodservice expand and businesses are exploring time- and cost-saving products. USMEF’s goal with this digital showcase is to share information and let importers and their foodservice clients see that U.S. processed pork can help meet the growing demand in Korea.”
Each video contains product information and recipe presentations by a professional cooking instructor highlighting the features of each item. The instructor also provides menu ideas for restaurants.
USMEF began promoting U.S. processed pork to restaurants with small seminars in 2019. However, “with a prolonged COVID-19 pandemic and social distancing becoming the new norm, USMEF decided to offer the digital recorded product showcase as a replacement to in-person seminars,” explained Yang.