Digital Showcase Promotes U.S. Processed Pork Items in South Korea

Recognizing the growing trend toward convenience dining among consumers in South Korea, USMEF launched an online and social media campaign focused on U.S. processed pork products.

Funded by the USDA Market Access Program (MAP) and the National Pork Board, the “U.S. Processed Pork Digital Showcase” includes a series of videos that promote bacon, ham, sausage, ribs and pulled pork.

The videos explain the time saved by serving the “ready to heat” or “ready to eat” processed pork products.

One of the videos in the series can be seen

A series of videos promoting U.S. products make up USMEF’s U.S. Processed Pork Digital Showcase in South Korea

USMEF began promoting U.S. processed pork to restaurants with small seminars in 2019. However, “with a prolonged COVID-19 pandemic and social distancing becoming the new norm, USMEF decided to offer the digital recorded product showcase as a replacement to in-person seminars,” explained Yang.