Cattlemen’s Beef Board Leaders Reflect on Trip to China, Japan

Cattlemen’s Beef Board (CBB) officials, along with beef producers and other industry leaders from Colorado, Minnesota and Texas, recently joined USMEF, a contractor to the beef checkoff, in China and Japan to participate in promotional activities for U.S. beef, meet with prospective buyers and other meat industry representatives and gather ideas for market development in these two countries. CBB Chair Joan Ruskamp, a cattle producer from Dodge, Nebraska, and CEO Scott Stuart share their impressions of these two markets with:

Radio Oklahoma Network

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Iowa Agribusiness Radio Network