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American Barbecue Promoted at Embassy Reception and Seminars in Manila

To celebrate the return of in-person events in the Philippines and promote American-style barbecuing, USMEF partnered with the USDA Foreign Agricultural Service in Manila on a promotional video and a trade reception and barbecue for 180 guests at the U.S. Ambassador’s residence. USMEF invited Chef Jay McCarthy to participate, and to conduct seminars about barbecuing and smoking techniques for the red meat trade and culinary students.

In seminars with importers, chefs, pitmasters and culinary students, Chef McCarthy discussed U.S. red meat quality attributes, culinary applications and smoking techniques while providing cutting and barbecuing demonstrations for a great variety of U.S. beef, pork and lamb cuts.

USMEF also utilized Chef McCarthy during a lunch event for restaurant customers of a key importer and social media influencers at the Manila Marriott. Several U.S. beef, pork and lamb dishes were featured at the event, along with special rub recipes developed by Chef McCarthy.

Funding for USMEF’s participation at the events was provided by the USDA Market Access Program, the Beef Checkoff Program and the National Pork Board.

Chef Jay McCarthy joined Mark Hanzel, agricultural attaché for the USDA Foreign Agricultural Service in Manila, for a promotional video about American-style barbecuing