Future Pork Industry Leaders Meet in Mexico City
The Pork Leadership Institute has just wrapped up meetings in Mexico City (Nov. 7-10) covering International Markets — Where Does Your Pork Go? and Understanding Trade. The Pork Leadership Institute combines the National Pork Board’s leadership program (Pork Leadership Academy) with the National Pork Producers Council’s advocacy development program (Public Policy Leadership Institute) to create a comprehensive training curriculum designed to develop future leaders for the pork industry. “The U.S. Meat Export Federation is excited to assist NPPC and NPB in the development of future leaders of the pork industry,” said John Hinners, USMEF assistant vice president, industry relations, who was in attendance. “Through witnessing firsthand USMEF pork marketing programs, these future leaders of the U.S. pork industry have a better understanding now of how their Pork Checkoff dollars are being leveraged in international markets by USMEF.” USMEF recently commissioned an independent study by Dr. Harry Kaiser of Cornell University that concluded that every pork dollar invested in USMEF’s export programs generates a median net return of $7.42 for the pork industry.