Corn Delegation Visits Nice to Meat and Zanderbergen
USMEF Europe Director John Brook
USMEF Europe Director John Brook joined a 14-strong delegation from the U.S. corn industry from Iowa, Illinois and Nebraska this week and showed them what a pioneering company is doing to sell high-quality U.S. beef in the European Union. Nice to Meat buys Black Angus beef from USMEF member Creekstone and exclusively supplies Hilton’s European hotels. The company trains Hilton chefs to utilize “secondary” cuts such as flank and short ribs. Nice to Meat is also supplying the No. 1 TV celebrity chef in the Netherlands, who hosts a show with 1.5 million viewers. Brook also accompanied the delegation on a visit to Zanderbergen, the largest EU importer of U.S. beef. He explained the USMEF EU focus on educating the marketplace about the value of marbling in quality, flavor and texture.