Audio: U.S. Pork and Beef Industries Find Innovative Ways to Communicate with International Consumers

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While the COVD-19 pandemic hasn’t slowed international consumers’ enthusiasm for U.S. pork and beef, it has altered their buying behavior and changed the way the U.S. meat industry communicates with consumers.

With more people across the globe working from home, spending more time at home and cooking and eating much more frequently at home, USMEF is utilizing support from the National Pork Board and the Beef Checkoff Program to raise the profile of U.S. pork and beef on social media and in online promotional and educational platforms. Jesse Austin, USMEF Vice President for Marketing, has more details on the innovative marketing techniques being employed in these challenging times.

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The U.S. Meat Export Federation ( is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider.