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Audio: Strong Interest in U.S. Beef at Gulfood – One of the World’s Largest Food Trade Shows

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There was a renewed sense of optimism as some 4,000 exhibitors met more than 100,000 buyers and other guests at Gulfood, one the world’s largest global food shows held annually in Dubai, United Arab Emirates.

Hotels in Dubai are full and restaurants are rebounding toward pre-COVID activity, according to U.S. Meat Export Federation (USMEF) President and CEO Dan Halstrom. That optimistic atmosphere provided an excellent opportunity for U.S. exporters to display a broad array of beef cuts and showcase the quality and taste experience of U.S. beef. USMEF’s participation in Gulfood was made possible through support from the USDA Market Access Program, the Beef Checkoff Program and the Texas Beef Council.

While Gulfood attracts buyers from across the globe, a particular focus comes from the surrounding countries of the Middle East and Africa. USMEF Africa representative Matt Copeland notes that buyers from a wide range of African nations were active at the trade show and showed strong interest in U.S. beef.

Gulfood 2022 was held Feb. 13-17 at the Dubai World Trade Centre.

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider.