The final numbers are still being tallied, but pork exports to Mexico will set a new record in 2021, surpassing the previous highs reached in 2017.
U.S. Meat Export Federation (USMEF) marketing director Gerardo Rodriguez details the factors driving this record performance. He notes that promotions with big box retailers not only reach end consumers in Mexico, but also restaurant operators who purchase meat through these stores. USMEF has also collaborated with processors in Mexico to develop convenient and affordable pork products that appeal to Mexican consumers, who are ready to treat themselves to higher-quality meals after two years of pandemic lockdown.
Through November, according to USDA data compiled by USMEF, exports to Mexico totaled nearly 795,000 mt, up 29% from a year ago and gaining fast on the previous annual volume record of 802,000 mt. Export value through November surged 51% to $1.54 billion – already exceeding the 2017 record.
The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider.