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Audio: India Holds Long-Term Potential for U.S. Pork

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The Office of the U.S. Trade Representative and the U.S. Department of Agriculture recently announced that after many years of negotiations, U.S. pork is now eligible for export to India.

U.S. Meat Export Federation (USMEF) representative Monty Brown has conducted market research in India, meeting with prospective buyers of U.S. pork and identifying opportunities in the retail, processing and foodservice sectors. Brown explains that India is a challenging market that currently imports small volumes of pork, but its growing economy and enormous population (nearly 1.4 billion) offer long-term potential for the U.S. industry. He also highlights e-commerce as a rapidly growing channel that could hold immediate opportunities for consumer-ready U.S. pork products.

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The U.S. Meat Export Federation (www.USMEF.org) is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA; the beef, pork, lamb, corn and soybean checkoff programs, as well as its members representing nine industry sectors: beef/veal producing & feeding, pork producing & feeding, lamb producing & feeding, packing & processing, purveying & trading, oilseeds producing, feedgrains producing, farm organizations and supply & service organizations. USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law. USMEF is an equal opportunity employer and provider.