U.S. Ambassador to Japan John V. Roos (r.) and Greg Hanes, USMEF assistant vice president of international marketing and programs, enjoyed Lawry’s prime rib at the USMEF booth during the Foodex trade show in Tokyo this week. The ambassador took the opportunity to discuss the importance of the U.S.-Japan relationship, both for trade and security, as well as express his excitement for the recent expansion by Japan of access for U.S. beef from cattle up to 30 months of age. “Interest in U.S. beef at Foodex has been extremely high as buyers are gearing up for increased availability of the product,” said Hanes.
USMEF also promoted U.S. chilled pork, focusing on the chilled picnic and new pulled pork recipes that were linked to the Cookpad web site – the largest cooking site in Japan. Microwave oven recipes for the pork loin and back ribs also were featured.
The Foodex show attracted more than 2,500 exhibitors from 66 countries around the world, and is expected to top 75,000 in attendance. Media interest this week was high, with a multitude of national and regional TV and print media in attendance at Foodex to report on the import changes.