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USMEF Supports Nebraska Beef Food Service Outreach

USMEF-Hong Kong staff recently supported a Nebraska Beef Council outreach program there to help educate chefs and culinary students regarding the quality of U.S. beef. Dr. Chris Calkins from University of Nebraska-Lincoln conducted cutting demonstrations for the attendees to help develop an understanding of undervalued beef cuts, including the chuck roll and top sirloin. Attendees who participated in the two days of programming also were served a variety of Western and Chinese dishes that showcased the versatility of Nebraska corn-fed beef. “The meat trade in Hong Kong is very familiar with the exceptional quality of U.S. beef, but this was a good opportunity to reinforce that message and to reach a new generation of up-and-coming chefs,” said Joel Haggard, USMEF senior vice president over the Asia-Pacific region. Hong Kong is one of the most competitive beef markets in the world. A total of 58 countries have exported beef to Hong Kong thus far in 2011. According to the Global Trade Atlas, through the first seven months of 2011 the United States is the No. 2 supplier of beef to Hong Kong (behind Brazil) with an 18 percent share – an increase of 104.6 percent in value (to $133 million) over last year and an 82 percent jump in volume to 66 million pounds.