USMEF Chair Danita Rodibaugh conducted dozens of radio and television interviews Thursday at the “Trade Talk” session of the 2011 National Association of Farm Broadcasting (NAFB) Convention in Kansas City.
USMEF Chair Danita Rodibaugh (right) speaks with Rita Frazer, farm director for WSMI Radio in Litchfield, Ill.
Rodibaugh discussed the record pace U.S. beef, pork and lamb exports have established this year, as well as the impact of recently approved free trade agreements with South Korea, Colombia and Panama. She also emphasized the substantial returns export markets are delivering to producers, and the results of the recent return-on-investment study that measured the positive results checkoff dollars achieve when invested in USMEF market development programs.
“Farm broadcasters provide great coverage of USMEF’s international marketing efforts and key trade issues throughout the year,” Rodibaugh said. “But NAFB Trade Talk is a particularly important event, because it allows us to convey our key messages to tens of thousands of producers through interviews conducted in a single day.”