U.S. beef was showcased earlier this month at a food show in Lima, Peru, conducted by the Makro wholesale club chain. USMEF’s participation was made possible through support from the Beef Checkoff Program.
Based in the Netherlands, Makro began operations in Peru in 2009. Its main target clientele is foodservice professionals from hotels, restaurants and catering companies who are specifically seeking high-quality food products for their businesses. This makes the Makro locations in Peru excellent venues for promoting U.S. beef.
Throughout the two-day event, USMEF operated a “U.S. Meats Corner” where USMEF staff and two local importers teamed up to display beef items in a butcher shop setting that attracted more than 4,000 visitors.
More than 100 food show attendees participated in the seminar and provided very positive feedback.
“The seminar capped off a very successful event,” said Jessica Julca, USMEF South America representative. “We received very positive comments from Makro personnel who felt U.S. beef was a popular attraction at the show and they expressed interest in expanding the range of cuts offered at their stores.”
Peru is the largest South American destination for U.S. beef, with exports in 2014 totaling 13,276 metric tons (mt) valued at $33.7 million. While Peru is a critical market for beef variety meat items such as livers and tripe, there is also growing interest in higher-end muscle cuts.