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U.S. Beef Showcased at World Food Moscow

Now in its 20th year, World Food Moscow has developed into a major exhibition for food and beverage interests serving Russia and the surrounding region. With support from the and Beef Checkoff Program and the USDA Market Access Program (MAP), USMEF had a major presence at World Food Moscow 2011, which was held Sept. 13-16 at the Krasnaya Presnya Exhibition Centre. The event attracted 30,000 visitors over four days, including wholesalers, distributors, retailers and restaurateurs. More than 1,400 exhibitors participated from 57 countries.
(from left) USMEF’s Thad Lively, Yuri Barutkin and John Brook visit with U.S. Ambassador to Russia John Beyrle at World Food Moscow

(from left) USMEF’s Thad Lively, Yuri Barutkin and John Brook visit with U.S. Ambassador to Russia John Beyrle at World Food Moscow

A wide variety of U.S. beef products were showcased throughout the week at the USMEF booth inside the event’s Meat and Poultry Products Pavilion. In addition, USMEF co-sponsored a reception for about 250 buyers and other special guests from the region’s meat industry. John Brook, USMEF regional director for Europe, Russia and the Middle East, was a panelist for the Meat Forum Roundtable, focusing his presentation on global meat consumption and production trends. “This is an excellent venue for USMEF to raise the visibility of U.S. beef at the premier food show in Russia,” said Brook. “Russia has been performing well, but has potential to be an even larger market in the years ahead.” From Jan.-Oct. 2011, despite a decline in variety meat exports, total beef exports to Russia increased 29 percent in volume (to 63,969 metric tons or 141 million pounds) and 66 percent in value ($222.3 million).