Thousands of grain producers from across the United States gathered in San Antonio this week for the 2014 Commodity Classic convention and trade show. Many took the opportunity to learn about USMEF marketing and market access activities — and about the importance of meat exports to the feedgrain and oilseed sectors of U.S. agriculture — by visiting the USMEF trade show booth.
USMEF Chair-elect Leann Saunders, president of IMI Global, Inc., and founder of the Where Food Comes From® food labeling program, attended Commodity Classic for the first time.
“It’s been such a pleasure to be able to meet with producers face-to-face and to see firsthand how supportive they are of USMEF,” she said. “They are really engaged and have a great understanding of how important red meat exports are to the viability of their largest customer – the U.S. livestock industry.”
USMEF Secretary-treasurer Bruce Schmoll, a soybean and corn producer from Claremont, Minn., was also in attendance and heard similar comments from his fellow producers.
“Commodity Classic is one of the premier events in U.S. agriculture, and the exposure that USMEF gets here is just outstanding,” Schmoll explained. “We have a chance to connect with so many agricultural sectors here and really reinforce our message about the value red meat exports deliver for our industry.”
USMEF will host a luncheon on Saturday, sponsored by Monsanto, for representatives of its member organizations attending Commodity Classic.