U.S. Pork Highlighted for Honduran Meat Processors and their Customers

USMEF representative Saul Bueso answers questions about U.S. pork at the Honduras Meat Processors’ Association trade show

USMEF promoted U.S. pork to foodservice distributors, restaurants, hotels and retailers at the Honduras Meat Processors Association (AHPROEM) trade show in San Pedro Sula, Honduras. Funding support was provided by the Iowa Soybean Board, the United Soybean Board and the Pork Checkoff.

Saul Bueso, a USMEF representative in Central America, addressed attendees about the quality attributes and characteristics of U.S. pork and answered questions from potential customers. Specific cuts showcased at the event included pork ribs, bone-in and boneless pork leg, pork chops, bone-in pork loin and pork tenderloin. Bueso also communicated to buyers the profit potential of U.S. pork by introducing them to underutilized pork cuts and pork variety meat.

“This type of activity helps USMEF build a presence in the food and beverage sector in Central America, while also introducing new U.S. pork products to buyers and distributors in the region,” said Bueso.

U.S. pork was a main attraction during the Honduras show

Gerardo Rodriguez, USMEF director for trade development in the region, said that AHPROEM represents nearly all pork processors in Honduras, a country of 8.7 million people.

“Working directly with processors in activities such as this trade show is a big help in establishing relationships in the industry,” said Rodriguez. “USMEF is continuing its effort to develop new business opportunities for further processed products in Honduras, and having discussions at this trade show provided valuable progress toward that goal.”

Through August 2015, U.S. pork and pork variety meat exports to Honduras totaled 13,602 metric tons, an increase of 19 percent from a year ago, valued at $28.7 million, down 5 percent. Honduras currently ranks 11th in volume and 10th in value among all international destinations for U.S. pork.