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U.S. Beef, Pork Promoted at Mexico’s Premiere Retail Food Show

Published: May 06, 2016

With a goal of increasing sales of U.S. red meat in Mexican supermarkets and other retail outlets, USMEF participated in ANTAD, the premiere trade show for Mexico’s retail sector. With funding from the Pork Checkoff and the Beef Checkoff Program, USMEF chefs prepared dishes, distributed tasting samples and conducted a cooking demonstration using U.S. pork and beef.

The 2016 show, which is hosted by the Mexican Retail Chains Association, was held in Guadalajara.

USMEF chefs conducted cutting and cooking demonstrations during the ANTAD show in Mexico

This year’s show featured 2,400 exhibitors and attracted 43,000 visitors. USMEF used its location inside the U.S. pavilion at ANTAD to build brand awareness and support for participating members who were on hand to showcase their red meat products.

The USMEF booth at 2016 ANTAD promoted U.S. beef and pork to Mexico’s retail sector

USMEF representatives engaged with many key decision-makers at ANTAD, including executives from retail chains and distribution companies such as Chedraui, S-Mart, Comercial Mexicana, Soriana, Walmart, Casa Ley, Meat & Co. and Bafar.

The 2016 edition of ANTAD followed an announcement by the Mexican Retail Association that 2015 retail sales experienced the largest expansion in at least three years. The group’s 107 member retail chains, which operate about 50,000 stores, expect same-store sales to increase by nearly 4 percent this year.

“As retail sales grow in Mexico and shopping at modern retail outlets becomes more popular, it is important for USMEF to highlight U.S. red meat to the kind of audience found at ANTAD,” said Javier Garcia, USMEF retail manager in Mexico. “We want to reinforce to these key retail companies that there are many U.S. beef and pork options available that will appeal to their customers and help drive consumer traffic to their meat case.”