On Thursday, Nov. 9, newly elected USMEF Chair Dennis Stiffler and USMEF President Dan Halstrom conducted numerous radio and television interviews at the National Association of Farm Broadcasting (NAFB) Convention in Kansas City. Reporters participating in “NAFB Trade Talk” sought interviews on the solid performance U.S. red meat exports have posted in 2017, as well as export projections for next year. Trade barriers, trade negotiations and market access issues impacting beef, pork and lamb exports were also discussed.
Stiffler found his first NAFB Trade Talk event to be a valuable experience and an excellent vehicle for explaining the importance of red meat exports to producers and other industry stakeholders.
“It’s an exciting and extremely well-attended event, and USMEF is definitely one of the focal points for interviews,” Stiffler noted. “The reporters’ questions have been excellent. These broadcasters are very knowledgeable, and they are clearly interested in learning more about red meat trade and the role of USMEF, so they can pass that information on to their constituents.”
The day was also highlighted by a brief visit to the USMEF booth by U.S. Secretary of Agriculture Sonny Perdue, who gave the NAFB Convention’s keynote address Thursday afternoon.