To create awareness of the high-quality U.S. pork used to make Hormel Foods value-added products, USMEF partnered with distributor Austin SAS and a Chuck E. Cheese’s restaurant in Colombia to host more than 20 television personalities, bloggers and social media influencers for a special tasting event. USMEF supported Austin with educational and promotional materials with funding from the Pork Checkoff.
Serving the Colombian food industry for more than four decades, Austin began handling Hormel value-added products in 2012. The company’s clients are retail, restaurant and foodservice businesses across this rapidly growing market. One of its recent product introductions in Colombia was Natural Choice Ham in September 2017.
On the restaurant side, Chuck E. Cheese’s, which uses Hormel products as pizza toppings, is a valued Austin client.
Chuck E. Cheese’s invited Austin to be part of the tasting event in Bogota, where Hormel products were showcased next to Colombian domestic dairy products and beverages. Chef Andres Chavez highlighted the taste and quality of Hormel products and offered ideas for appetizers, children’s lunch boxes and salads.
A number of bloggers and social media sites featured highlights of Chavez’s presentation.
Jessica Julca, USMEF representative in South America, said the positive reaction to Hormel products at Chuck E. Cheese’s is an example of the growing interest in U.S. pork. She added that USMEF continues to find new ways to help importers and distributors in Colombia promote pork products to clients and customers.
“U.S. pork continues to have a strong share of the market in Colombia, but we recognize there is potential for even more growth and that there is intense competition,” said Julca. “Creating greater awareness for U.S. pork and its availability is an important tool for increasing the U.S. market share.”