Cattlemen to Cattlemen to Profile USMEF in Upcoming Program

USMEF Chair Leann Saunders and Cattlemen to Cattlemen host Kevin Ochsner

The host and crew of NCBA’s Cattlemen to Cattlemen television program recently filmed an upcoming episode at USMEF’s Denver headquarters. The objective of the program is to familiarize cattle producers with USMEF and inform them about the organization’s role in expanding global demand for U.S. beef.

Host Kevin Ochsner interviews USMEF Chair Leann Saunders about her longtime involvement with USMEF and the role of the organization’s volunteer leadership. Ochsner also speaks with USMEF President and CEO Philip Seng and National Cattlemen’s Beef Association (NCBA) CEO Forrest Roberts about the beef trade outlook for 2015 and how their two organizations work together to ensure continued growth in U.S. beef exports.

USMEF senior vice presidents Thad Lively, Paul Clayton and Dan Halstrom are also interviewed on the program, discussing the roles of their respective departments. Interviews with several members of USMEF’s Western Hemisphere staff, recorded earlier this year at a staff conference in Denver, will also be included.

(left to right) Kevin Ochsner, Philip Seng and Forrest Roberts discuss global beef trade

The show will debut Tuesday, March 17, at 8:30 p.m. Eastern time on RFD-TV. It will be repeated Wednesday, March 18, at 12:30 a.m. and Saturday, March 21, at 9:00 a.m. (all times Eastern) and is also available online at www.cattlementocattlemen.org.