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Nebraska Students Visit USMEF to Learn About International Marketing of U.S. Meat

John Hinners talks about marketing U.S. red meat around the world during a visit by the Nebraska Beef Industry Scholars Program

John Hinners talks about marketing U.S. red meat around the world during a visit by the Nebraska Beef Industry Scholars Program

Students from the Nebraska Beef Industry Scholars Program visited USMEF’s Denver office this week to learn how the association works to create and develop international markets for U.S. red meat. The trip to Colorado also included stops at a JBS processing facility in Greeley and the National Cattlemen’s Beef Association in Centennial.

The program, based in the College of Agricultural Sciences and Natural Resources at the University of Nebraska-Lincoln, is a unique educational opportunity designed to develop future leaders for the beef industry. It combines learning opportunities provided by Nebraska beef industry leaders and university faculty.

At USMEF, John Hinners, assistant vice president for industry relations, and Joe Schuele, vice president of communications, presented the students with an overview of USMEF, an explanation of how the organization works and a brief update on agricultural checkoff programs and how they are leveraged with the USDA to promote trade.

Hinners pointed out the value and importance of international trade and challenged the students to get involved with agriculture organizations and clubs and use the experience later in their careers.

“The world is changing and there are opportunities all around the globe, but knowledge is definitely key,” he said. “Whether you plan to go into business or go back to your family farm, remember that it’s important to get involved and stay engaged in ag organizations, either at the local level or the national level.”