Key Topic – USMEF Mission
USMEF’s mission is to increase the value and profitability of the U.S. beef, pork and lamb industries by enhancing demand for their products in targeted export markets through a dynamic partnership of all stakeholders. USMEF provides training, education, market intelligence, research, in-market relationships and promotional and marketing expertise. It is the U.S. red meat industry’s eyes and ears in more than 80 markets around the world. USMEF is NOT a lobbying organization and does NOT develop policy, but provides market intelligence to those organizations that lobby and develop policy.