USMEF senior staff representing Mexico, Central and South America, Europe, the Middle East, the Greater Russia region and the Caribbean gathered in Denver last week for discussions on marketing priorities, market access and other trade-related issues. The meeting also included senior members of the USMEF-Denver staff.
Updates on individual markets were given, along with in-depth discussions of specific issues affecting the pork, beef and lamb industries. These presentations were given by John Brook, regional director for Europe, Russia and the Middle East and Chad Russell, regional director for Mexico, Central America and the Dominican Republic, along with staff members from both regions. South America representative Jessica Julca and Caribbean representative Liz Wunderlich also provided updates on their respective regions, and a discussion was conducted on USMEF’s West Africa project.
The team also participated on a panel at the International Livestock Forum held at Colorado State University in Fort Collins. The panel discussion titled, “What kind of red meat and poultry is needed for international sales?” was moderated by Mark Gustafson, who directs international beef sales for JBS USA and serves as chairman of the USMEF Exporter Committee.
“It is critical that we gather our international staff on a regular basis to update each other on the challenges at hand,” said USMEF President and CEO Philip Seng. “In this fast-paced, global economy, it is more important than ever that we work together and learn from each other, so that we can continue to expand global market share for our U.S. agricultural industries.”
In addition to the presentations by international staff, USMEF Economist Erin Borror provided an overview of global meat demand and market conditions and Technical Services Manager Cheyenne Dixon gave a presentation on animal welfare. Denver staff also provided updates to the international team covering industry relations, communications and accounting. A similar meeting is planned in March with USMEF staff members serving in Asian markets.