Executives from Korean supermarket chain E-mart and importer/distributor Haesung Provision visited USMEF’s Denver headquarters this week to follow up on an aggressive, ongoing U.S. beef promotion.
E-mart is the largest retailer in South Korea with about 150 stores nationwide. It is currently conducting a U.S. beef promotion in 40 of these stores that will continue through January. The goal behind the promotion is to help drive sales to pre-BSE levels, when U.S. beef was the market share leader in Korea.
“We are very excited about the work E-mart is currently doing to promote high-quality, grain-fed U.S. beef,” said Dan Halstrom, USMEF senior vice president for marketing and communications. “USMEF is pleased to support E-mart in its effort to put U.S. beef on the tables of more Korean households.”
USMEF Headquarters 1855 Blake Street, Suite 200 Denver, CO 80202
Tel: 303-623-MEAT (6328) Fax: 303-623-0297 Email: firstname.lastname@example.org
© 1996-2014 U.S. Meat Export Federation. All rights reserved.