Audio: Perdue, Branstad Help Launch U.S. Beef’s Return to China

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U.S. Agriculture Secretary Sonny Perdue, U.S. Ambassador to China Terry Branstad and several U.S. beef industry leaders helped launch U.S. beef’s return to China for the first time since the December 2003 BSE case. Speaking at a June 30 media reception in Beijing, both Perdue and Branstad expressed a firm commitment to providing Chinese consumers with a safe, high-quality product. Perdue also paid tribute to U.S. cattle producers for making it possible to supply wholesome, delicious beef to customers throughout the world.

Joel Haggard, U.S. Meat Export Federation (USMEF) senior vice president for the Asia Pacific, adds that while the available supply of U.S. beef eligible for the Chinese market is limited in the near term, early demand for the product is very encouraging.

More details and photos from the Beijing event, which was funded through support from the Nebraska Beef Council, are available from the USMEF website.

On July 1, Perdue distributed samples of U.S. beef to customers at a City Super supermarket in Shanghai. Photos from this USMEF promotion, which was also funded through support from the Nebraska Beef Council, are available here:
U.S. Agriculture Secretary Sonny Perdue at the City Super meat case in Shanghai
Secretary Perdue cooks U.S. beef samples at City Super
Secretary Perdue serves U.S. beef to City Super customers