Bruce Schmoll photo   

Bruce Schmoll

Chair, Claremont, Minnesota

Bruce Schmoll is a soybean and corn producer in southeast Minnesota who has served on the USMEF Executive Committee representing the Oilseeds Producing sector. He is a past president of the Minnesota Soybean Growers Association. He also is a member of the Dodge County Corn and Soybean Board, the Minnesota Corn Growers Association, the Farm Bureau and the Southeast Ag Alliance. Schmoll is a past member of the Dodge County Planning and Zoning Board and was a supervisor in Ripley Township.

He graduated with a bachelor of science degree in depth in industrial education from Winona State College. Bruce lives in Claremont, Minn., with his wife, Tarrie. They have two sons.

Dennis Stiffler   

Dennis Stiffler

Chair-Elect, Plano, Texas

Dennis Stiffler, Ph.D., retired July 2016. He is the former chief executive officer of Mountain States Rosen, a fully integrated, livestock producer-owned, fabricator, processor and distributor supplying quality lamb and veal products. Stiffler has 30 years of livestock, meat industry and international marketing experience, and spent 10 years at major universities involved in teaching, research and extension services. During his tenure in academia, Stiffler traveled abroad on numerous occasions representing both USMEF and the U.S. Grains Council in education and market development programs.

Conley Nelson   

Conley Nelson

Vice Chair, Algona, Iowa

Conley Nelson is general manager of Smithfield Foods’ hog production division in the company’s five-state Midwest region. He was president of the National Pork Board in 2012-13. He is also a pork producer, operating a farm that has been in his family for more than 120 years.

Cevin Jones   

Cevin Jones

Secretary/Treasurer, Eden, Idaho

Along with his brother and other family members, Cevin Jones operates Intermountain Beef, a custom feedlot. He served as vice chairman of the Federation of State Beef Councils and on the National Cattlemen’s Beef Association (NCBA) board of directors. He is a past winner of the Idaho Cattle Feeder of the Year Award.

Philip M. Seng photo   

Philip M. Seng

Chief Executive Officer, Denver, Colorado

Philip M. Seng oversees USMEF operations worldwide, providing direction for USMEF strategies and priorities in international programs, research, technical services, industry relations and global communications. He also serves as the primary spokesman for USMEF and other exporting interests to government and private entities regarding international trade policy and foreign market development issues related to U.S. red meat products.

Raised on an Iowa farm, Seng joined the USMEF staff as the Asian director in 1982, became the vice president of international programs in 1988, and was named president and chief operating officer in January 1990. He is fluent in Japanese, played a central role in opening the Japanese beef market, is an authority on Japan’s complex distribution system and has worked closely with both industry and government officials in Japan and throughout the world. His marketing strategies and approach to the Japanese market have received critical acclaim in the international business community and served as a case study in the Harvard University Business School, where he has been a guest lecturer on several occasions.

Seng has also been active in a number of other organizations. As the only American ever to serve as president of the International Meat Secretariat – where meat experts from more than 40 nations regularly meet to discuss and resolve issues – Seng served four terms. He also was president of the Japan-American Society in Colorado, and has served on the President’s Agricultural Policy Advisory Council in Washington.

Seng has been recognized for being a leading voice and advocate for the international meat trade over the last 35 years. He was inducted into the inaugural class of the Meat Industry Hall of Fame in 2009 and was recognized by National Provisioner as one of 25 industry icons who made a significant impact since 1991 in conjunction with its 125th anniversary.

Dan Halstrom   

Dan Halstrom

President, Denver, Colorado

As USMEF president, Dan Halstrom oversees and coordinates programs and activities in 18 regions around the world. Halstrom works to ensure that the federation creates new opportunities and develops existing international markets for U.S. beef, pork, lamb and veal. Dan also oversees USMEF’s relations with its membership and the industry and works closely with all nine sectors of the federation.

Dan joined USMEF in 2010 after 27 years in the meat industry with Swift & Company, originally based in Chicago (now doing business as JBS based in Greeley, Colorado). As USMEF senior vice president of marketing, Dan was responsible for the global marketing including coordination of programs facilitating the marketing of U.S. beef, pork, and lamb. In addition, Dan oversaw the industry relations and membership activities for USMEF and its nine sectors of membership.

Dan began his role at Swift as a management trainee, and spent several years at the plant level before moving into commercial sales and eventually into international sales where he spent most of his career. As senior vice president of the international division for Swift/JBS (2000-2010), he oversaw global beef and pork operations for the world’s largest red meat company.

Dan was also an active member of USMEF for many years, including various volunteer positions and officer roles with the USMEF Executive Committee from 2005-2007, which culminated as Chairman in 2008.

A graduate of the University of Iowa, Dan was born and raised near Cherokee, Iowa, on a 1,000-acre grain farm that also had a 3,000-head cattle backgrounding operation.

USMEF Executive Committee

Greg Ahart Roel Andriessen Pat Binger Wanda Blair Austin Brown III John Butler Delbert Christensen Steve Hanson Lou Lamoreux

Greg Ahart

American Lamb Board
Davis, CA

Roel Andriessen

Immediate Past Chair,
Dakota Dunes, SD

Pat Binger

Wichita, KS

Wanda Blair

Farm Organizations
Vale, SD

Austin Brown III

Federation of State Beef Councils
Beeville, TX

John Butler

Supply & Service Organizations
Manhattan, KS

Delbert Christensen

United Soybean Board
Audubon, IA

Steve Hanson

Beef/Veal Producing &
Elsie, NE

Lou Lamoreux

Feedgrain Producing
Lanark, IL
Pat McDowell Dean Meyer Homero Recio Marc Reiner Karen Richter Hugh Sanburg Randy Spronk Jay Theiler

Pat McDowell

At Large
Shamrock, TX

Dean Meyer

At Large
Rock Rapids, IA

Homero Recio

San Antonio, TX

Marc Reiner

Oilseeds Producing
Tripp, SD

Karen Richter

National Pork Board
Montgomery, MN

Hugh Sanburg

Cattlemen’s Beef Board
Eckert, CO

Randy Spronk

Pork Producing &

Edgerton, MN

Jay Theiler

At Large
Boise, ID