POSITION TITLE: Regional Director – Mexico, Central America & Dominican Republic

Scope of Activities

The Regional Director will have overall responsibility for setting the strategic direction of USMEF’s programs in the Mexico, Central America, and Dominican Republic market(s) (hereinafter, “the Region”). The incumbent will be USMEF’s principal representative in the region and will be expected to fill a leadership role in the local meat industry. The Regional Director will plan, develop, implement and evaluate the impact of USMEF market development, promotion and government affairs activities in the Region, including managing approved activity and administrative budgets. The incumbent shall rely on USMEF’s Bylaws, Code of Ethics, Conflict of Interest, Accounting and Administrative Policies, and other applicable internal policies and guidelines in the execution of his/her duties. Specific duties and responsibilities include:


Managing USMEF’s Market Development Program in the Region

  • Develop and articulate a strategic vision to increase U.S. red meat exports to the Region.
  • Define and implement a market development, promotion and issue management program to meet USMEF’s strategic objectives for the Region.
  • Continuously evaluate the impact of this program and base changes in strategy and tactics on the evaluation results.
  • Represent the U.S. industry in meetings in the Region with government officials, domestic meat industry trade associations and representatives of other allied industries.

Identifying and Developing Export Opportunities

  • Identify and build close working relationships with a select group of importers, distributors, processors, and buyers in the HRI and retail sectors who are interested in purchasing U.S. red meats and offal.
  • Make frequent visits to these target accounts to identify and develop export opportunities for U.S. red meats and offal.
  • Work closely with U.S. exporters to capitalize on opportunities for increased exports of U.S. beef, pork and lamb and value-added processed red meat products.

Intelligence Gathering and Reporting

  • Monitor market developments, trade policy, competitor activities and trade lead information, and provide USMEF/Denver with periodic reports concerning developments and trends in the Region.
  • Monitor and analyze competitor activities in the Region and implement strategies for maintaining and expanding the U.S. share of the market.
  • Based on established relationships with trade contacts in the Region, identify and report new and emerging business opportunities to USMEF’s exporter members and others in the U.S. red meat export sector.

Management/Administration-Offices and Personnel

  • Manage USMEF’s office(s) and operations in the Region. Responsible for USMEF personnel as well as any consultants engaged on behalf of USMEF in the Region.
  • Develop and manage activity and administrative budgets for all USMEF programs conducted in the Region.
  • Serve as primary liaison to USMEF’s headquarters in Denver.
  • Coordinate and supervise all activities conducted in whole or in part by outside consultants including writing requests for proposals, reviewing and assessing proposals, negotiating contract terms and managing the work performed under contracts.


  • Minimum of a Bachelors degree in economics, marketing or related field, with a working knowledge of trade policy preferred. Some technical training and knowledge of meats beneficial.
  • Complete fluency in English and Spanish.
  • Service-oriented, politically astute, culturally sensitive and internationally inclined.
  • Minimum five years experience in food or agriculture industry, international trade/marketing, or other related field.
  • Exceptional oral and written communication skills, including report writing and statistical analysis experience.
  • Excellent interpersonal skills with experience in public speaking, interacting with the media and making other public presentations.
  • Marketing experience or similar experience in trade facilitation.
  • Strong organizational and analytical skills.
  • Demonstrated creativity, leadership ability, and strong critical thinking skills.
  • Position is based in the USMEF office in Mexico City.
  • Position requires travel.


To apply for this position, email Janel Domurat.

This position description is not intended to reflect an exhaustive list of all duties, responsibilities, or qualifications associated with the position.

POSITION TITLE: Marketing Generalist II
REPORTS TO: Senior Vice President, Marketing
DEPARTMENT: #17, International Marketing and Programs

Scope of Responsibilities

The responsibilities of the Marketing Generalist II relate to USMEF’s international marketing program planning and development process, cross-market collaboration, as well as supporting program evaluation. These responsibilities include working closely with USMEF’s Marketing Department and international office staff to: a) assist in the development of USMEF’s strategic marketing plan; b) identify and coordinate unique and successful tactics in the food service, retail, and consumer sectors and ensure collaboration across markets; c) effectively incorporate evaluation findings and recommendations into USMEF’s strategic planning process and reporting; and d) support staff in writing draft funding proposals, reports, presentations, and evaluations for specified funding sources.

Specific Responsibilities

  • Assist the Marketing Department and international office directors in developing funding proposals, reports, presentations, and evaluations to support USMEF’s marketing strategy/plan; ensuring opportunities/constraints are accurately described. Establish and define strategic performance measures for assigned markets. Continually engage international offices to further understand and update the appropriateness/effectiveness of proposed strategies and tactics.
  • Identify and track successful activities conducted in the foodservice, retail, and consumer sectors. Share this and other related information across markets.
  • Enter marketing strategy/plan for assigned markets into the USDA Unified Export Strategy (UES) online system.
  • Assist in drafting sections of the funding applications for major funding partners, as well as State groups, in assigned markets (e.g. National Cattlemen’s Beef Association & National Pork Board).
  • Work with markets to understand activity objectives, timing, and budget plans to ensure efficient and effective use of funds.
  • Draft sections of country/market overviews (Strategic Market Profiles).
  • Review evaluation projects and surveys in assigned markets. Incorporate results into annual strategic planning process, market evaluations, and for USMEF reporting.
  • Identify articles and success stories for USMEF distribution.
  • Respond to information requests related to USMEF marketing programs or general market conditions.
  • Other research, analysis and preparation of reports to assist with decision making.
  • Exhibiting at trade shows or conventions.
  • Domestic and/or international travel may be required.
  • Assume other duties as requested.


  • Bachelor’s degree in journalism, English, marketing, or related field with emphasis in report/technical writing skills
  • Must possess excellent oral and written communication
  • Detail oriented and accurate while working under deadlines
  • Interest and/or experience working with international markets
  • Ability to interpret information from multiple sources and develop “actionable recommendations”
  • Strong interpersonal skills and commitment to a team approach
  • Background, college classes or work experience in agriculture or food industry preferred
  • Expertise, experience, or interest with social media marketing helpful


To apply for this position, email Angela Blankenship.

This position description is not intended to reflect an exhaustive list of all duties, responsibilities, or qualifications associated with the position.