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POSITION TITLE: Marketing Specialist
REPORTS TO: Senior Vice President, Marketing & Communications
DEPARTMENT: #17, International Marketing and Programs

Scope of Responsibilities

The responsibilities of the Marketing Specialist relate to USMEF’s international marketing program planning and development process as well as program evaluation for specific assigned markets. These responsibilities include collaborating closely with USMEF’s Marketing Department and international office staff in assigned markets to: a) support the development of USMEF’s strategic marketing plan, which includes accurate objectives, opportunities/constraints and annual performance measures for assigned market programs; b) effectively incorporate evaluation findings and recommendations into USMEF’s strategic planning process and reporting; c) develop draft funding proposals, reports and evaluations for specified funding sources in assigned markets; and d) administering USMEF’s Branded Program. In carrying out these responsibilities, the Marketing Specialist will work closely with other members of the USMEF staff in Denver and the international offices.

Specific Responsibilities

  • Support the Marketing Department and international office directors in developing USMEF’s marketing strategy in assigned markets.
  • Work with the Marketing Department and international office directors to ensure opportunities/constraints are accurately described and to establish/define strategic performance measures for assigned markets. Continually engage international offices to further understand and update the appropriateness/effectiveness of proposed strategies, tactics and budgets.
  • Manage and support the USMEF Branded Program.
  • Draft sections of the funding applications for major funding partners in assigned markets.
  • Prepare draft sections of country/market overviews.
  • Support “third party” evaluation projects and surveys in appropriate assigned markets. Incorporate results into annual strategic planning process, market evaluations, and for USMEF reporting.
  • Work with Communications Department to develop articles and success stories on assigned markets for USMEF distribution.
  • Respond to all information requests related to USMEF programs or general market conditions in assigned markets.
  • Support Lamb Industry programs as requested.
  • Domestic and/or international travel may be required.
  • Assume other duties as requested.

Qualifications

  • Bachelor’s degree in marketing, or related business field preferred.
  • Demonstrated ability to think and write clearly.
  • Detail oriented and accurate while working under tight deadlines and heavy workloads.
  • Interest and/or experience working with international markets.
  • Ability to interpret research and evaluation findings to develop “actionable recommendations.”
  • Strong interpersonal skills and commitment to a team approach.
  • Minimum three years’ work experience.
  • Agriculture, meat or related industry experience helpful.
  • Expertise and experience with social media marketing preferred.

Interested applicants should email résumé and cover letter to Office Manager Joni Costa.

Note: This position description is not intended to reflect an exhaustive list of all duties, responsibilities or qualifications associated with the position.

EEOC: USMEF complies with all equal opportunity, non-discrimination and affirmative action measures applicable to it by contract, government rule or regulation or as otherwise provided by law.

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