The value of the Mexico market for U.S. beef and pork becomes more apparent every year. According to Phil Seng, president and CEO of the U.S. Meat Export Federation (USMEF), it’s a market that the USMEF has put considerable work into.
Cut #1 :16 "We really specialize… ...in that market."
Several strategies are part of the USMEF campaign in Mexico.
Cut #2 :22 "We’re continuing… ...really making a difference."
Seng says USMEF tactics in Mexico are part of a well-designed plan.
Cut #3 :33 "We’re very focused… ...of the entire market."
According to Seng, those who think Mexico is merely a market for variety meats and other lower-quality U.S. meat cuts are mistaken.
Cut #4 :26 "It’s a high quality… ...much, more bright."
Seng says the strengthening economy in Mexico is combining with USMEF efforts to create great opportunities for U.S. beef and pork producers.
See http://www.usmef.org/TradeLibrary/News07_0129a.asp for the first part of this story.
The U.S. Meat Export Federation is the trade association responsible for developing international markets for the U.S. red meat industry. It is funded by USDA, exporting companies, and the beef, pork, lamb, corn, sorghum and soybean checkoff programs.
– USMEF –
