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International Markets

Strategic Market
Profile Report (SMP)
Middle East - Beef

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Market Overview

Beef

In 2007, U.S. beef and beef variety meat exports to the Middle East increased 9% to reach 95,801 mt. U.S. beef exports to the Middle East accounted for 12% of all U.S. beef exports in 2007. These exports were primarily composed of livers and kidneys to Egypt for retail sale and (in the case of hearts) industrial purposes. U.S. beef muscle cut exports to the Middle East also increased 4% to 6,956 mt, driven by 48% growth in exports to the UAE. Middle East buyers recognize the U.S. as the top supplier of consistent, high-quality beef. Although individual countries are having some economic setbacks, overall, the Gulf region, with an average annual sustained growth of 5.5%, has become one of the most robust economic blocs in the world. The current combined gross domestic product of the Gulf Cooperation Council (GCC) is $735 billion.

Strategic Market Profile:  Middle East - Beef (PDF)

 

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Seminars Promote New Underutilized U.S. Beef Cuts
Many foodservice establishments in the Middle East shy away from U.S. beef due to the high cost of traditional middle meat cuts. So USMEF partnered with the Texas Beef Council (TBC) to conduct three seminars to open new avenues for low-cost, high-profit-margin U.S. beef underutilized cuts.

More than 150 chefs, foodservice personnel and importers/distributors attended seminars in Cairo, Beirut and Dubai. TBC Consultant Chef Jay McCarthy introduced a variety of new U.S. beef cuts, such as shoulder clod, chuck-eye roll, top butt sirloin, tri-tip, flank steak, brisket and short ribs. He showed how these cuts can be as good as traditional middle meats and even more profitable for any foodservice operation.

Chef McCarthy presented high quality attributes, such as marbling, grain feeding and safe production that give U.S. beef an advantage over competing products. He showed how to cut and cook each product so participants could experience the flavor, tenderness and versatility of the cuts.



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